![]() ![]() Offer of a special product / discount on purchases above a certain value.Ī good way to encourage customers to buy more than they had stipulated is to offer them an extra product or discount if the value of the purchase exceeds the value predetermined by the brand. This promotional action can be interesting for several purposes, including customer loyalty, the presentation of a new product or the disposal of stock (example: in the purchase of a unit of detergent A from the brand X, offer a unit of detergent B – a novelty from brand X). This is a traditional ‘Pay 1, Take 2’ campaign, where the customer receives two products when buying a particular product. Usually, this is a promotional action for products of frequent use (beauty, cleaning and hygiene products are good examples). Offer one product in the purchase of another. The offer of the shipping fees (in all orders, belonging to the group of offers, or in purchases above a certain value, belonging to the group of promotions with special conditions) may be a way of getting round this problem, showing the customer that ordering online does not only not imply an increase in the cost borne by them, but is also more practical, convenient and simple. Free shipping.įor the customer, the payment of shipping may be a barrier to the completion of the order (especially if there is a competitor nearby who has a physical store). Here are some examples you can (easily) implement in your brand's e-commerce : 1. Some examples of promotions are:įor each of these topics, there are several promotional actions that can be implemented in order for the objectives of the campaign to be achieved. ![]() Promotional actions may fall into different groups, depending on the advantage offered to the customer and how the customer manages to obtain this advantage. Making a promotion without a well-defined plan and a prediction can be fatal, so it is important to define the action according to the business strategy.ĭid you know that there are various types of promotions and that, within each of these groups, there are different promotional actions that can be done? If you said “no” and you have an online store, this article is for you. However, and since each business has its particularities, promotional actions that make sense to the brand should be implemented (and lowering the price, which is usually what we immediately associate with “promotion”, may not be an option). This is a strategy that has been used for decades and which, when well planned and implemented, can produce very positive results in the short, medium and long term. Making a promotion is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales.
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